As it applies to vehicles, if every car dealer had the same pricing, then pricing would not be an issue.   However, car pricing can and does fluctuate substantially from one car dealer to the next.  So how do you go about finding the best price?  Do you negotiate a price based on invoice, dealer cost or a percentage off of MSRP?  Many questions remain.   For example, which one of these methods is correct?   Are any of these methods correct?   How do you negotiate?  When do you negotiate?   What do you base your negotiations on?  How much does price vary?  When does price vary?  When does price change?   Should you buy now?  Should you buy later?  How do you know when you have found the best price?   How about financing?  Who has the best rates?  Are rates going to be higher tomorrow?  Are rates going to be lower?   When do you buy?   Do you buy the 1^st of the month?  Do you buy the middle of the month?  Do you buy the end of the month?   Many people that do this analysis on their own end up paying substantially more than they should have.   Do you know someone that has over paid?  Do you know someone that has bought at the wrong time?

Are the correct answers to these questions important to you?   If so, then you have come to the right place.   Why? - knowledge and experience.  Our knowledge comes from our hands-on Owner-General Manager, Bob Peralta, who actively supervises nearly every transaction so you get first-class personal service in a non-confrontational, professional, and courteous manner.   His professional resume consists of the right combination of formal education {Bachelor of Science Degree in Business Administration from the University of the Pacific in Stockton, California} along with the real world practical business knowledge obtained through being an Executive Vice President in charge of operating a new car dealership over a 5 year span prior to opening this auto brokerage business over  20 years ago.